The Shopping Channel

The Shopping Channel is a prime example of how television can be used to sell products or services to viewers in a big way purely because of the way in which TV has become such a large part of everyday life for so many people.

Powerful Selling Techniques

TV stations that exist purely for selling stuff to viewers are in abundance these days thanks to early successes by pioneering stations like QVC. It became obvious to programmers that people buy an incredible amount of goods that they probably don't really want direct from a TV station they may be watching because they have been convinced that they need those goods, whatever they may be, to enhance their lives.

Advertising and sales is all about convincing a person that a certain product will make their life better. The stations employ celebrities to promote certain good that people will associate with them. A TV fitness personality will often be seen promoting exercise machines or other fitness aids and people will buy them because they know the person showing them how to use the item. There is a certain level of trust associated with this method. When people feel they can trust a person selling an item, and that person can convince them that the item will improve their life in some way or make some aspect of their life better, they will be more likely to part with cash to have that item.

It is of little matter that such items often find themselves consigned to the attic because they never get used and the buyer will happily return to the same channel and buy more practically useless items again and again because they become more easily sold on things the more they buy as their resistance to TV shopping is eroded.

Just beware if you find yourself flicking through the channels to find something interesting and you end up landing on The Shopping Channel or a similar clone of it. By all means take a look if there is an item on sale that interests you, but remember that the station is very good at selling things and if you watch for long enough, you can be convinced to buy that great looking kitchen appliance or vacuum cleaner even if you have never before realized the need for it, but all of a sudden now believe you can't live without it!